Barry Popkin quoted by The Economist in “Food companies: Food for thought”

The Economist’s Special Report: Obesity, discusses the part played by food companies and industry in the fight against flab – highlighting various approaches to creating and marketing “healthier” products, and the challenges from the public and shareholders in doing so. The upcoming HWCF Evaluation baseline report is mentioned, headlining Dr. Barry Popkin, who “will judge which products have been made healthier, by how much, and whether consumers have simply switched from the more nutritious products to less healthy ones”.

Read more here: http://www.economist.com/news/special-report/21568064-food-companies-play-ambivalent-part-fight-against-flab-food-thought